Top 5 Beauty Retail Apps on Android in the Netherlands Q2 2023

During the second quarter of 2023, the top beauty retail apps on the Android platform in the Netherlands showcased varied performance in terms of downloads, active users, and revenue. Here’s a closer look at the trends for each app:

Douglas – Parfüm & Kosmetik saw a steady increase in weekly downloads, peaking at 1.8K in the week of June 19. Active users fluctuated, with a high of approximately 9.7K in mid-April, and the quarter ended with around 8.6K active users.

LOOKFANTASTIC -Beauty Shopping experienced a significant jump in downloads mid-May, reaching over 1K weekly downloads, with a slight decline towards the end of the quarter. Active users peaked at 6.5K in late May before settling at around 5.7K by the end of June.

Lush Fresh Handmade Cosmetics maintained a modest but consistent download rate, peaking at 126 in late May. Active users showed stable growth, reaching a maximum of 106 in late May, and ended the quarter with 96 users.

CHARLOTTE TILBURY had a notable increase in downloads, especially in the last week of June, hitting 333 downloads. Active users also rose steadily, ending the quarter with 220 users.

Finally, Nykaa Fashion – Shopping App showed a gradual increase in downloads, peaking at 24 in late April. Active users saw a consistent upward trend, ending the quarter with 105 users.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.